Isaura B Flores, University of North Texas at Dallas, U.S.A.

Published in

Volume 22, Issue 1, p17-24, October 2022


The emergence of coronavirus (Covid-19) pandemic and implementation of safety measure protocols triggered multiple debates about entrepreneurs' role in economic recovery. The paper seeks to unravel real estate entrepreneurs' resilience during pandemics. The research is divided into the introduction, literature review and limitations, and future directions. The introduction highlights the impacts of Covid-19 and risk assessments in the real estate sector and entrepreneurs' resilience and other entrepreneurial skills. The Covid-19 negatively impacted the labor market, affected industry liquidity, and interfered with project completion, disrupting the labor-intensive field. The second section of the literature review confirms that real estate (RE) entrepreneurs employed proactive skills, digitized distribution channels, and engaged in advanced inbound marketing techniques to remain relevant in the industry. Some scholars propose that the RE industry is lucrative and requires appropriate risk assessment methods to identify developmental phases prone to risks. The researcher concludes that RE entrepreneurs use peer-to-peer, hard cash lending, Crowdfunding, real estate investment trusts, and unmet need of funding as alternative funding options. The research concludes by highlighting limitations and future research directives.


real estate, resilience, entrepreneurs, digitized distribution, risk, peer-to-peer, Crowdfunding

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