ABSTRACT
Wood furniture manufacturers are a sector that brings together resources such as trained personnel and infrastructure with a craft profile and local impact. Most of them maintain a reduced production that meets the requirements of small batches and, on the other hand, large-volume producers are identified that cover markets in cities with larger populations.
This paper examines their management in planning and strategy to identify ways to integrate their corporate purposes and values that allows them to stay and compete against the onslaught of better prepared competitors. The research provides elements on how strategies are designed without considering a formal planning process without incorporating values and the sense of goals and objectives based on their business vision and mission.
Keywords
Furniture companies, planning, strategy.