ABSTRACT
Movies are, and will continue to be, a major entertainment product. As with many products intended to entertain, a key factor in the determination of a movie’s revenue is its genre. Thus, many industry reports generate the statistics of a movie based on genre (i.e. bosofficemojo.com). The focus of this paper will be the determination of how different movie genres are combined and adopted together by movies. Results of the research find that not all movie genres were used consistently, which means that the identification, development, and the establishment of new creative combinations will be important undertakings towards securing the success of future movies.
Keywords
Movie Market, Movie Genre, Movie Rating