ABSTRACT
This paper focuses on an issue that has been little addressed in management research: the logistics management associated with rock concert tours. While the Covid-19 pandemic has strongly impacted the entertainment economy, many rock bands have relaunched in 2022 an intense touring activity, sometimes on several continents, for several months. Touring maintains contact between artists/bands and their fans and provides significant revenue from ticket sales. However, for a tour to be successful, it requires perfect organization, particularly in terms of transporting the equipment essential to the show. The context of rock concert tours is that of a time-based competition where the slightest delay in logistical operations puts the show in question, and profoundly degrades the customer experience with the frustration of disappointed fans. Given the expected requirements in terms of logistical performance, specialized companies have positioned themselves on the market, drawing on their experience accumulated over the years.
Keywords
Concert tour, Logistics, Music industry, Rock band, Time-based competition, Transport.