ABSTRACT
One of the greatest challenges facing humankind today is to learn how to live sustainably i.e. living well and also at the same time preserving the natural systems that make it possible for all people, including future generations, to enjoy a good quality life. Incidentally industrial development is one of the indicators of quality life across nations. But with the ever increasing demand of goods and services, the importance of sustainability in production and consumption has been realized across the globe. These aspects have also become significant in the light of increasing costs of energy and natural resources; concerns about energy security, climate change, greenhouse gas emissions, air and water pollutions and other economic and environmental concerns.
Keywords
Sustainable Development; Sustainable Marketing; Sustainable Products & Services; Carbon Competitiveness; Resource conservation; Sustainability education; Marketing curriculum