BANKING ON AI: STRATEGIC BLUEPRINTS FOR THE FUTURE OF FINANCE

Joseph Fiakpornu, University of the West, U.S.A.
Zixi Lian, University of the West, U.S.A.
Weiling Yang, University of the West, U.S.A.
Peng Chan, California State University-Fullerton, U.S.A.

Published in

JOURNAL OF ACADEMY OF BUSINESS AND ECONOMICS
Volume 24, Issue 3, p27-40, October 2024

ABSTRACT

This article examines the strategic implementations of Artificial Intelligence (AI) in the finance sector, with a particular emphasis on banks. It discusses the ways in which AI is revolutionizing a variety of banking functions, including fraud detection, risk management, customer support, and personalized financial advice. By employing AI-driven algorithms and tools, financial institutions can enhance efficiency, accuracy, and security while offering customers personalized services. The article underscores the importance of AI in promoting innovation and competitiveness, in addition to emphasizing the necessity of responsible adoption and ongoing research to resolve issues and optimize the potential benefits of AI technology. Four major US banks are analyzed, each demonstrating how AI is deployed and the benefits that it brings to the organization.

Keywords

Artificial Intelligence; Finance & Banking


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