ABSTRACT
Corporate Social Responsibility (CSR) has become increasingly influential in shaping company behavior, with growing attention to its effects on employee satisfaction and work engagement. We investigate this relationship using a multi-source dataset covering 101 Korean companies over a three-year period (2008-2010), totaling 303 observations. Employing structural equation modeling (SEM), we find that CSR does not significantly affect employee satisfaction and work engagement when considering marketing expenditure. Our results suggest a negative relationship between CSR and marketing expenditure, indicating competing resource allocation. We recommend that firms integrate CSR planning into long-term managerial policies and involve employees in the process to enhance satisfaction and work engagement. Our findings contribute to understanding the complex links between CSR, marketing, and employee outcomes, offering practical insights for effective resource allocation and employee engagement strategies.
Keywords
Corporate social responsibility (CSR), Marketing expenditure, Employee satisfaction, Structural equation modeling (SEM)