ABSTRACT
In today's digital age, Artificial Intelligence (AI) is becoming commonplace in the business world and plays a crucial role in driving sustainable e-commerce practices. With the rapid development of e-commerce, AI technology has shaped the entire business ecosystem, thus prompting enterprises to pay more attention to the core value of sustainability. In this article, we will explore AI's application in e-commerce and its challenges. Through the integration of AI technologies, enterprises can achieve more efficient operations, resource optimization, and environmentally friendly business models, thereby driving e-commerce towards a more sustainable future. Using case studies, this paper also discusses the problems and practical applications of applying AI to the e-commerce industry for sustainable development.
Keywords
Artificial intelligence; Sustainability; E-commerce