INNOVATING MOBILITY: BLUEPRINT OF A CHARGING ECOSYSTEM FOR ELECTRIC TAXIS – A MOBILITY STUDY

Daniel Jaspers, University of Duisburg-Essen, Germany
Florian Knobbe, University of Duisburg-Essen, Germany
Heike Proff, University of Duisburg-Essen, Germany
Gregor Schmid-Szybisty, University of Duisburg-Essen, Germany
Stefanie Salmen, University of Duisburg-Essen, Germany

Published in

INTERNATIONAL JOURNAL OF STRATEGIC MANAGEMENT
Volume 24, Issue 1, p5-25, June 2024

ABSTRACT

New charging solutions, like fast charging or inductive charging, contribute to smart mobility and help to reduce emissions in inner cities. However, the design and scaling of such solutions require networking of and exchanges between various partner companies in ecosystems, a subject not yet sufficiently researched. Therefore, this paper develops a blueprint for a charging ecosystem, specifically one involving inductive electric taxi charging. The research model is based on a multi-method approach involving a qualitative case study complemented by a quantitative customer acceptance analysis and a potential assessment. The results of this study help researchers and practitioners to successfully build an initial blueprint of an evolving ecosystem to move on to a subsequent phase of optimization and scaling.

Keywords

Electric Taxis, Charging Ecosystem, Focal Value Proposition, Operating Model, Platform


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