ABSTRACT
The wine companies in the area of Tequisquiapan, Querétaro, Mexico, maintain a market strategy focused mainly on competing with regional and international entities and have had results that allow them to be defined as competitive organizations. In our work we analyze the variables that affect their management and their best practices related to their market strategies.
The research provides elements that allow the configuration of strategies to improve its management focused on its clients, mixing variables such as the structure of distribution, communication, prices and design of service to the market.
Keywords
Wine companies, market strategy, management.