CONCEPTUAL MODEL OF EUROPEAN FUNDED PROJECTS SUPPORT USING ONLINE MARKETING TOOLS

Anamaria Catalina Radu, Marketing Faculty, Bucharest University of Economic Studies, Bucharest, Romania
Mihai Orzan, Marketing Faculty, Bucharest University of Economic Studies, Bucharest, Romania

Published in

EUROPEAN JOURNAL OF BUSINESS RESEARCH
Volume 17, Issue 1, p37-44, March 2017

ABSTRACT

The field of accessing European funds is a dynamic one and it passed through changes along time. Thus, starting with 2007, Romania succeeded to absorb important resources which were later invested in various fields of activity. Some of these resources were directed towards education, research, tourism, transportation, agriculture, a. s. o. Concerning tourism, Romania obtained various resources which were later used either to improve the tourism infrastructure, to improve the cultural heritage or to bring about value to promotion activity within this domain. Some of these tourism investments had remarkable outputs which are highlighted by the increase of tourist number, the increase of the number of jobs or by the improvement of the tourism activity within that region. Taking into account the importance of the European funds accessing in the field of tourism, this paper sets up a quantitative study by means of which we wanted to find out the perception of the beneficiaries of the online communication process. Furthermore, we wanted to observe how the web tools and technologies help them to implement the projects and to discuss with the targeted public. The research was deployed during 2016 and the collection of data was realized by means of questionnaire designed on an online platform. The data analysis was conducted using the IBM SPSS software.

Keywords

European Funds, Marketing, Projects


About the Article

Abstract, Keywords, Page Numbers, etc

About the Journal

Managing Editors, Indexing, Best Practices

About The Publisher

History, Partners, Conferences

Access the Full Article

Log-in to IABE to access full article

Search IABE

Search IABE's articles by Title, Author, or keyword

Contact Us

Send a message to IABE