ABSTRACT
While the debate over whether institutions of higher education are best situated as businesses or instead, should be viewed as a public good, colleges and universities are being challenged by a generation of students, millennials, who are demanding to play a larger role in their academic experience across many different domains. As institutions strive to understand how best to deliver quality academic and financial services some have adopted the theory of value co-creation in an effort to both meet this generation’s call for inclusion and leverage their expertise to improve pedagogy, outcomes and student experience. This paper describes the solicitation and implementation of student feedback for the purpose of redesigning an Introduction to Business, Government and Society course and the changes to student outcomes resulting from the redesign over four subsequent semesters.
Keywords
faculty-student partnerships, value co-creation in higher education, higher education as a business, student academic experience, student outcomes, course design