Sudhansh Kumar Sharma, J.S.Hindu P.G. College, Amroha, M.J.P. Rohilkhand University, Bareilly, India
Beena Sharma, J.S.Hindu P.G. College, Amroha, M.J.P. Rohilkhand University, Bareilly, India

Published in

Volume 15, Issue 1, p23-32, March 2015


The objectives of this paper is to identify the role of marketing in corporate securities, examine the multiple incentives being offered to investors and asses the relevance of the current system of security marketing specifically in India, Russia, China and U.S.A. As far as the Capital Market in Russia is concerned with great excitement we watching recent developments in the regulation of the Russian capital markets aimed at making Russia more attractive a destination for foreign investors. China has gone through significant economic and social changes, and the socialist market economic regime has been established and steadily improved. Since 3 decades, China's GDP has been growing above 9 per cent annually on average and China has become the fourth largest economy in the World. China's capital markets emerged and developed during the same period. Americans pride themselves on the efficiency of their stock market and other capital markets, which enable vast numbers of sellers and buyers to engage in millions of transactions each day. These markets owe their success in part to computers, but they also depend on tradition and trust - the trust of one broker for another, and the trust of both in the good faith of the customers they represent to deliver securities after a sale or to pay for purchases. Security marketing, therefore, is an extremely challenging strategy. Those who are not careful in this area of specialisation often get disappointment. This is the reason why a number of enlightened enterprise assign the responsibility of security marketing to expert agencies exclusively operating for this purpose or to specialised, financial institutions experienced in handling even very large issues.


Capital Market, Security, Marketing, Gross Domestic Product (GDP)

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