RELATING ARCHITECTURAL AND MODULAR INNOVATION TO ORGANIZATION STRUCTURE OF THE R&D FUNCTION

R. R. K. Sharma, Indian Institute of Technology, Kanpur, India
Surajit Saha, Indian Institute of Technology, Kanpur, India

Published in

EUROPEAN JOURNAL OF BUSINESS RESEARCH
Volume 14, Issue 3, p29-38, October 2014

ABSTRACT

We argue in this paper that architectural innovation would require expensive co-operation between different product units (irrespective of whether units are centralized or decentralized); and that modular innovation would require decentralized organization structure of the R&D function. Extensive case analysis of Intel and Samsung for architectural innovation, 3M and Johnson &Johnson for modular innovation gave support to our propositions.

Keywords

Innovation type, Strategic Integration and R&D organization structure.


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