ABSTRACT
We argue in this paper that architectural innovation would require expensive co-operation between different product units (irrespective of whether units are centralized or decentralized); and that modular innovation would require decentralized organization structure of the R&D function. Extensive case analysis of Intel and Samsung for architectural innovation, 3M and Johnson &Johnson for modular innovation gave support to our propositions.
Keywords
Innovation type, Strategic Integration and R&D organization structure.