TQM IMPLEMENTATION: DIFFERING DIFFICULTY ENCOUNTERED BY ORGANIZATIONS HAVING DIFFERENT STRATEGY AND VALUES

RRK Sharma, Department of Industrial & Management Engineering, Indian Institute of Technology, Kanpur, India
Vimal Kumar, Department of Industrial & Management Engineering, Indian Institute of Technology, Kanpur, India
Tanmay Kulshrestha, Department of Industrial & Management Engineering, Indian Institute of Technology, Kanpur, India
Published in

 EUROPEAN JOURNAL OF BUSINESS RESEARCH
Volume 14, Issue 2, p33-42, June 2014

ABSTRACT

We identify ‘values’ through literature review that must be nurtured by organization aspiring to implement TQM. Later we identify ‘values’ that are instilled in organizations that have specific strategies, i.e. Cost leadership; differentiation and innovators. Our theoretical analysis shows that organization with ‘cost leadership’ strategies will have maximum difficulty relatively speaking in implementing TQM. This is supported by data from our pilot study of organization. We propose to do a large scale study in future.

Keywords

TQM, core values, strategy type, strategies


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