UNDERSTANDING CONSUMER ADOPTION OF MOBILE PAYMENTS: MODEL DEVELOPMENT

Taylor Akana, Kelmar Associates, Los Angeles, California, U.S.A.
Cheryl L. Buff, Siena College, Loudonville, New York, U.S.A.
Paul W. Thurston, Siena College, Loudonville, New York, U.S.A.

Published in

JOURNAL OF ACADEMY OF BUSINESS AND ECONOMICS
Volume 17, Issue 1, p7-22, March 2017

ABSTRACT

Rapid diffusion of smartphones is driving a generation accustomed to the ubiquity of information. One aspect of this worldwide cultural shift is adoption of mobile payment technology. A multiple construct model reflecting mobile payment characteristics is proposed and empirically tested on 203 electronic survey data responses. The model explains 65% of the variance in mobile payment adoption, serving as a holistic representation that can be applied in a broad context. All hypothesized paths, with the exception of third party validation to perceived risk, are supported. Results indicate that relative advantage is the strongest predictor of mobile payment adoption. Discussion and implications of findings are presented.

Keywords

mobile payments, mobile transactions, intention to use, adoption of innovation, theory of reasoned action, diffusion of innovation, trust transfer


About the Article

Abstract, Keywords, Page Numbers, etc

About the Journal

Managing Editors, Indexing, Best Practices

About The Publisher

History, Partners, Conferences

Access the Full Article

Log-in to IABE to access full article

Search IABE

Search IABE's articles by Title, Author, or keyword

Contact Us

Send a message to IABE