SURVIVAL STRATEGIES FOR SMALL STORES

Cesar M. Maloles, III, Ph.D., California State University, East Bay, CA
Thomas Foscht, Ph.D., University of Graz, Austria
William D. Reisel, Ph.D., St. John’s University, NY
Swee-lim Chia, Ph.D., La Salle University, PA
Published in

 EUROPEAN JOURNAL OF BUSINESS RESEARCH
Volume 14, Issue 2, p57-64, June 2014

ABSTRACT

This exploratory study was done to identify strategies that small stores may utilize in order to survive the onslaught of online retailers. A review of the literature was conducted and the factors that impact retail competition were identified and discussed. From these, six propositions were generated. A table indicating the likelihood of online retail competition based on the monetary value of the product was developed. Directions for future research are also provided.

Keywords

Retailing, strategies, small retailers


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