CORPORATE (TOP-BOTTOM) AND COMMUNITY-BASED (BOTTOM-UP) SOCIAL ENTREPRENEURSHIP APPROACHES TO SOLVING THE MYRIAD PROBLEM OF HOUSING FOR THE POOR

Samir M. Youssef, American University in Cairo
Pascale Nader, Independent Researcher and Case Writer

Published in

EUROPEAN JOURNAL OF BUSINESS RESEARCH
Volume 14, Issue 1, p27-34, March 2014

ABSTRACT

Based on two case studies this paper identifies two types of social entrepreneurship: corporate (top-bottom) and community-based (bottom-up). The two cases were based on a model developed by UNDP as part of their Growing Inclusive Markets Program. The model has two dimensions: strategies and constraints.While both types fit the model important differences were detected in the details. The corporate type is more centralized and deals more with the formal sector of the economy which requires formalized behavior. Its engagement with the NGOs is more distant and the relationship with the government is systemic.Behavior of the independent type is more informal and generic, showing deeper engagement with the community and NGOs.The corporate type, due to its huge resources and growth strategy, appears to have wider impact.For sustainability to occur each type needs to borrow some features from the other. The corporate type needs to be more engaged with the community while the independent type needs to augment its resources with like partners.

Keywords

Corporate, Entrepreneurship, NGO


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